As DPI’s Digital Marketing Expert, you’ll drive the marketing of our training programs, shaping the next generation of cybersecurity and privacy experts in Belgium. You’ll lead our digital marketing efforts, leveraging tech-savvy approaches while collaborating with our team, agency, and tele-sales.
Your responsibilities include planning, crafting, managing execution, and reporting on targeted content-driven campaigns, and organizing engaging events such as the Privacy Café and Cyber Café (complete with our custom privacy and hacker beers).
Your Mission: Boost brand recognition, expand contacts, reduce acquisition costs, and enhance customer value. Your digital marketing prowess will be instrumental in ensuring DPI’s training programs thrive.
Your Tasks:
Drive Actionable Strategy:
- Translate DPI’s digital marketing and communication strategy into quarterly goals, actionable plans and clear reporting.
Marketing Actions:
- Organize and manage content marketing campaigns for the next cybersecurity and privacy experts.
- Synchronize the marketing calendar with DPI’s upcoming training and event schedules.
- Elevate DPI’s website by implementing impactful SEA and SEO strategies and content enhancements.
- Create advertisements, blog posts, webinars, newsletters and manage performance marketing (SEA) in collaboration with DPI’s digital marketing agency.
Event Coordination:
- Coordinate captivating events such as the Privacy Café and Cyber Café to engage our audience.
- Approximately 6 annually, typically in the evenings.
What’s in it for you?
At DPI, you’ll find a challenging role with significant variation in a vibrant working environment. You’ll enjoy direct communication lines and a hands-on mentality, With the option to work remotely for 3 days a week while collaborating with the team at our Antwerp office. We offer a competitive salary package and a guided training package to elevate your career to the next level, with the opportunity to develop expertise in cutting-edge cybersecurity and data protection concepts.
